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The dash for cash this time centers on who can figure out how to put effective advertising into the video mix. But, unearthing these online riches entails balancing the advertising content so businesses can make money while at the same time not alienating viewers who, up until now, have not been forced to endure institutional advertising in their online video clips.

The Future Of Online Video Advertising

The Future Of Online Video AdvertisingCopyright 2006 Jim EdwardsWithout a doubt, online video increasingly influences the way we expect to digest content on the Internet.As high-speed access becomes the norm in households that actually spend money online, video will pervade even more of every user's experience.Besides the enriched content online video provides for viewers, it has also sparked yet another online "gold rush" for online businesses.The dash for cash this time centers on who can figure out how to put effective advertising into the video mix.But, unearthing these online riches entails balancing the advertising content so businesses can make money while at the same time not alienating viewers who, up until now, have not been forced to endure institutional advertising in their online video clips.With some sites getting over a million visitors a day, the prize of figuring out how to get those visitors to buy something has proven too tempting for online advertisers to ignore.In fact, some even speculate that video advertising technology in the not too distant future will allow contextual ads to appear in video based on actual dialogue in the videos.Though this sounds exciting, my experience with creating online video tells me that, for most big companies, online advertising won't work with any measurable effectiveness.For example, one of the most popular videos online right now shows kids with a Pepsi or Coke bottle dropping Mentos candies into a two-liter container.The ensuing chemical reaction makes for an explosive show. On the surface, you might think one of the soda manufacturers or the candy maker would want their ads to appear within the video, but would they?I don't think Coke wants to encourage people to make bombs out of their product.However, an ad for a book about pranks or mischievous projects with common household items might sell like bottled water in the desert.Another obstacle faced by advertisers who want to ride along in other people's videos involves the fact that TV advertising doesn't work online for a very basic reason: the Internet is NOT TV!When someone watches TV, they are typically in a very physically passive mode.They sit back in their chair, feet up, drink in one hand, remote control in the other and a bag of chips in their ever-expanding lap.Conversely, when someone watches video online, they usually sit upright, leaning forward, mouse firmly in hand, and ready to click away on to the next thing at the first sign of boredom.In short, people physically and mentally won't stand for a traditional TV advertising approach when it comes to online video.So what will work in online video advertising?Simply this: advertisers must create their own videos to go with the ads they want to run.They can't just plop 15-30 seconds of advertising material into someone else's video and expect to turn a profit very often.Video advertisers must understand that the line between video ads and video content is a blurred one that can't be separated by "And now, a word from our sponsor."The videos themselves, not the ads, must build a desire within the viewer to find out more about a product or service.This especially holds true for smaller companies and individuals who, unlike Coke and Pepsi, don't have millions of dollars to throw at online video to "build a brand."The real winners in online video will understand that the marketing message and the delivery method are one in the same.Taking the "easy road" of inserting TV ads into videos won't generate a profit for the vast majority who try to make it work.

Internet Pharmacies: Helpful or Not?

Internet Pharmacies: Helpful or Not?

The conventional way of buying drugs wherein a person has to drive to the drugstore to fill a prescription is starting to appear as an inconvenience, especially now that internet pharmacies have started appearing left and right. People are now relying on the world wide web to get their medications, all in the click of a button. But are internet pharmacies helpful? Or do they just cause further inconvenience? Let's start with the advantages most internet pharmacies claim to offer if one should choose to buy medications from them. * It eliminates the need to travel to the pharmacy. All a person needs to order is a computer, a steady internet connection, and a credit card to pay. The medicine is delivered straight to your doorstep. No need to pick up the order package from some place. * The medicine prices are less expensive. Compared to prices in a conventional drugstores, a lot of internet pharmacies sell medications at a relatively cheaper price. * It also lowers the cost of traveling to the pharmacy and back. * They do not require prescription to sell prescription narcotics to their customers. They claim to be able to diagnose and write a prescription just by reading the information you submit through their online medical questionnaires. The advantages mentioned above do come with its negative aspects, these disadvantages include: * Identity theft. Other people may use another person's identity through the personal information entered in the online medical questionnaire supposedly used by internet pharmacies to diagnose and prescribe medications. * Credit card fraud. Financial information entered to pay for order can be used by shady individuals to place unauthorized purchases and orders to different stores. * Knock-off medications. Illegal internet pharmacies may send out counterfeit drugs, out-of-date medications, or drugs in incorrect doses. * Serious drug interaction. As these online pharmacies do not require a valid prescription, they may sell you medicine that may cause a serious drug interaction or trigger an allergic reaction. With all the pros and cons laid out to you, here are a few tips on how to distinguish a good internet pharmacy: * Check the National Association of Board of Pharmacy (NABP) if the online drugstore you are checking out is a Verified Internet Pharmacy Practice Site (VIPPS). * Contact your local pharmacy board to determine if the "internet pharmacy" you're going to order from is licensed to dispense medication in your state. * Have a physical check up to have a proper diagnosis of your condition and an valid prescription for the medication you're going to order online. * Look for internet pharmacies that require a valid prescription before processing your order. Even an expert doctor won't be able to come up with a precise diagnosis by just reading a medical questionnaire. * Look for online drugstores that offer the service of a licensed pharmacist to assist in you with any queries or concerns regarding the medicines.Even if online pharmacies offer a lot of convenient features, there are a lot more things you need to consider than just that. Your safety and your health may be put in jeopardy just because you thought a short trip to the pharmacy was too much of a hassle.

4 Key Points to Branding

4 Key Points to Branding

Here are four things you should keep in mind as you build your companys brand:1) Own the Significant Thing: Dole tried to be all things to all people spend your time focusing on a single clear message. Mercedes-Benz owns Engineering in the car industry because its focused on that singular message for decades.2) Consistency is key: consistent presentation will ensure that your customers recognize you. Be consistent in the use of logos, taglines, visual elements, tone, and ad copy. Coca-Cola it is one of the most recognized brands in the world because they havent changed in decades. Make sure your brochures, website, Direct mail, and all the other advertising have the same feel and message.3) Make your message relevant: know your audience, know what they care about and how to speak to them. Make sure what you sell is what they need. Remember the conversation should always be about your audience, not you.4) Use a strong offer to motivate: you want your audience to remember you and you want its members to buy from you. You need to move them to action. A strong offer should give them a reason to buy. Make the offer clear and appropriate for your brand.Every time a customer comes in contact with your brand, they will have either a positive or a negative experience. Those experiences will add to their perception of your brand. Those experiences are recalled later when its time to make a purchasing decision. How do you want your brand to be remembered when the time comes for a prospect to buy? You need to start building that positive perception today and do whatever is necessary to maintain it.Good luck.

Advertising Gold - Extreme Benefits Extraction For E-Authors

Advertising Gold - Extreme Benefits Extraction For E-Authors

Once a cherished project such as your first ebook or ecourse has been completed, we need to turn our attention to the marketing of your project. Here's where things sometimes turn somewhat difficult if the author and the marketeer are one and the same person, and here's where we have to be cautious and take the right steps in the right order, so we might stay on track. In order to write ANY form of marketing material for your ebook or course, you need to be completely FAMILIAR with all the benefits of your product. Now it seems obvious that the author, of all people, SHOULD be familiar with the benefits but there is such a thing as over-familiarity, as well as having been immersed in the project for a long time and thus not seeing the proverbial forest for the trees any longer. I was assisting just such an ebook author and absolute AUTHORITY on writing their major sales page the other day, and I was astonished that they couldn't answer certain basic questions I put to them, such as: "How many chapters are there in your book?" "How many pages does your book have?" "How many illustrations?" "How many words?" "What's the ISBN?" The answer was always something along the lines of, "Ahm ... I guess I could look it up ..." Oooh! These are the kind of "technical details" that are handled in a publishing house by "other people" - but of course, in web publishing they need to be known EXACTLY by the author, because these things comprise the "technical specifications" of the product and a prospective purchaser might well enquire or need to know up front before they make their buying decision. But that's just an example and in a way, it is the tip of the iceberg. What became very apparent was that the author in question had missed out on the first step of ANY marketing analysis. This important step, which is the core topic of this article, is ESSENTIAL to be able to write any form of advertising copy, to target the correct audiences with the correct approach and to market the product, full stop. This first step is called "the benefits extraction". *** How To Do The Benefits Extraction *** You need a printed out copy of your book or course, PLENTY of empty pieces of paper, a big pot of coffee and then, you take off your author's hat and instead, you put on your marketing hat and go through the text, ONE PARAGRAPH AT A TIME, and "extract" ALL the benefits that could possibly accrue for the reader/user/learner AND all they come into contact with *if they follow the advice and procedures outlined* exactly. There is a HUGE range of potential benefits that can and will be found in this process, and even before we get into the text and content itself, there's also benefits such as: Good sized print - easy to read for older people, avoid headaches! Good use of white space - easy on the eye, relaxing reading Well structured - information flow is logical, and thus easy to understand and learn Fully indexed - things are easy to find, you can quickly get to what you need to know. Helpful diagrams and illustrations - pictures say more than a thousand words ... ... and so on. Once you get into the content, you will notice that sometimes, a single sentence or paragraph hides a MAJOR benefit, such as: "The SINGLE little known SECRET to all your marketing problems!" (Page 23) Take your time and keep backing up and asking yourself over and over again, "What BENEFITS will the reader/user get from this?" Immediately, short term, long term? Don't stop with things like, "Reader will learn how to use the snarkometer ..." That's not a benefit. A benefit is what happens WHEN you use a snarkometer as its creator designed it to be used - so the benefit might be: "Reader will be able to capture even well hidden, rare and elusive snarks." From there, you can go on to further future benefits, such as: "Reader will become famous and rich from his snark sales." That's the point, after all! *** Sorting Out Your Benefits *** If you do this properly, you will find HUNDREDS of benefits, big and small, and for all sorts of different applications, situations and people, and from all sorts of different angles, in ANY decent ebook or ecourse. You will have them all written down, as they come, with the referencing page numbers on your many sheets of paper. Now it's time to sort them out. Firstly, go through your list and find the MAJOR benefits that would make the best HEADLINES and major bonus lists. As soon as you've got those, your advertising and marketing falls into place because now you know WHAT IT IS THAT YOU ARE SELLING! "Deep down", of course you knew that all along but it's extraordinary how "deep down" this stuff often is and how hard one has to dig to get it out of the authors to bring it to the surface! Pick out the top ten benefits and transfer them to a new sheet of paper. Now, pick the next 20 or so which will become benefits in lists on pitch pages, or will be laid end-to-end in classifieds and sales letters. Finally, take all the rest and sort them out in any way you want. You might find that a particular market emerges that you hadn't thought about before with their OWN benefits list that is quite separate from the general main benefits, and where you can then market your product accordingly. You might well find material amongst those benefits that you can use to write articles or engage in customer "education" - explain how and why these benefits arise in separate articles so they get to appreciate what you do and how VALUABLE your product really is. You will find ideas, headlines, tag lines, and pure advertising GOLD COPY in this "benefits extraction" and analysis. And once you are done, NOW you are ready to write REAL advertisements of all kinds - and you'll find that now you ACTUALLY KNOW what your product is from the marketer's standpoint, you'll also be able to SELL IT TO OTHERS. Oh, and one more thing. A benefits extraction is also possibly one of THE most motivational and exciting things any author or creator can do for THEMSELVES. Yup, it's all true. It really is THAT good, and it REALLY has all those benefits! It'll do the world for your self confidence AND for YOUR ability to start shouting about the amazing benefits of YOUR amazing product from the rooftops - and that in turn, leads to a whole lot more sales, more money in the bank, more joy and freedom and love all around! So if you have not yet done your word-by-word extreme benefits extraction, go for it NOW. It is absolutely THE FIRST STEP to ALL future marketing. Good luck and surprise blessings, Silvia Silvia Hartmann

7 critical aspects of a fantastic logo design

When it comes to logo design, you ultimately want it to convey your brand in the best possible manner. At the same time you dont want it to take up too much space. That is the greatest challenge to be able to create a winning impact within the space constraints. Here are the 7 factors you need to consider to have a logo that spells success!1. Research always helps in effective "logo design" Never make the mistake of rushing into creating a logo design. It will only make matters bad. You need to do a fair bit of research to understand the company, its objectives and mission as well as its business goals both short and long term. You also need to know the demographics of the target audience. 2. Attractive and unique: two elements of great logo designYou would obviously want your logo design to catch the attention of the customer. At the same time it should not be screaming for attention. It should test the intellect of the customer; make him or her think a few minutes after seeing the logo. If you notice some of the top logo designs each of them have a unique aspect to it that depicts something about the company. 3. Simple and memorable logo designOne of things you need to really focus on is to make sure your logo design is not too cluttered or too fancy. This will just confuse the customer. Ultimately you want the customer to remember your brand. That will only happen if the logo is easy to remember. Also be sure that the logo sends out positive signals to the customer.4. Flexibility is a major issue in logo designThere are so many companies who invest a fortune on their search engine tips only to realize later that their logo doesnt work on a product wrapper! What a waste of time and money! Your logo needs to be flexible enough to work and create a lasting impact on any medium whether it is a product wrapper, your company website or even any promotional materials you send out! That means you need to consider the size of the logo and the usage of appropriate colors. The colors used need to match well with any background while also helping the brand to stand out.5. Never clutter your logo in "search engine tips" One critical mistake people make is to cram in too much information in their search engine tips. This makes your logo look cluttered not to mention the fact that customers will fail to remember your brand!6. Use fonts that promote readability in your search engine tipsYou might select a font that looks great on paper but when you use it in the logo it hampers readability. There is absolutely no point using classy fonts in search engine tips if they are going to prevent customers from remembering you. Make sure fonts are easy on the eye.7. Usage of color in search engine tipsGreat search engine tips will always focus on using complementary colors that looks good against a black or white background.

So Sick of Awful Flyers

So why do you think, flyers fail to serve its purpose? There are reasons behind it and here are some of it:1. The first reason is inadequate technical knowledge of the maker of the flyers. Before they can convey the message, they must first know the message that the company or business wants to convey. They have to keep it simple yet catchy.2. The second reason is that the maker does not want the reader to get the message and understand it. Those information that need to be disclosed are not disclosed thus, the readers will not get the precise message the company or business is trying to convey.3. Inadequate technical knowledge on the part of the receivers is also a reason for the flyers failure. Perhaps, the readers did not understand the message that the maker wants to convey. 4. Another reason is that the flyer printing services are not trustworthy or dependable. Thus, what the company or business wanted may not be precisely given to it.5. Finally, lack of strong communication command can be considered a serious handicap to achieving a business goals.A tiny piece of paper will remain as such if we do not take advantage of our resources, skills and talents. Personalization is a key factor that can make flyers powerful. With it, you are given a broader horizon. You can make use of your own design as well as texts and incorporate it with your company logo and name to be more personal. The more you are perceived personal by your potential customers, the more you will be trusted. This is because you create an atmosphere of affability and assurance and they, in turn, develop trust and confidence in the company. To ensure that your flyer will not be awful, create a catchy message and incorporate it with a tempting picture, choose quality materials like paper and ink, select the right flyer printing services to complement it and do not forget the most important feature of your flyer which is the call of action including your companys vital information. Now, you can build long-lasting relationship with your potential customers.

Summary

The dash for cash this time centers on who can figure out how to put effective advertising into the video mix. But, unearthing these online riches entails balancing the advertising content so businesses can make money while at the same time not alienating viewers who, up until now, have not been forced to endure institutional advertising in their online video clips.